The Truth About Dry Cleaning & the Environment: How IMAGE Dry Cleaners Is Protecting Your Clothes and the Planet

When people think of dry cleaning, the first thing that often comes to mind is: “Isn’t it bad for the environment?”

It’s time to set the record straight.

At IMAGE Dry Cleaners, we believe in being transparent with our customers. That means busting the myths about dry cleaning chemicals, explaining how the process really works, and sharing how we make our services as environmentally responsible as possible — all while keeping your clothes looking their best.

The Chemical Truth: Why We Use PERC

Perchloroethylene better known as PERC has been used in dry cleaning for decades. Why? Because it’s highly effective at removing stains, protects the fabric structure, and preserves the shape and colour of delicate garments better than almost any other solvent.

So, why the bad reputation? It comes down to improper use.

In the wrong hands, or in unregulated facilities, PERC can pose risks. But at IMAGE Dry Cleaners, PERC is handled using closed-loop systems that prevent emissions, keep it safely contained, and ensure no solvent enters the water supply.

And when we’re done? All solvent waste is collected and professionally recycled by our trusted partner, Waste Care.

In short: PERC is safe, effective, and environmentally managed in our care.

Our Sustainable Practices: More Than Just Words

We know that taking care of clothes shouldn’t come at the expense of the planet. That’s why we’ve invested in real, practical changes to make our business greener:

Renewable Energy: All of our energy comes from British Gas 100% renewable electricity.

Eco-Friendly Packaging: Every single customer order is packaged in biodegradable poly roll because single-use plastic has no place in modern garment care.

Luxury Garment Protection: For our luxury clients, we provide reusable suit carriers and wooden hangers, reducing waste even further.

Hanger Recycling: We actively encourage customers to return their metal hangers so we can reuse them, cutting down on unnecessary waste.

Why This Matters for You

When you bring your garments to IMAGE Dry Cleaners, you’re not just getting pristine, professional cleaning you’re supporting a business that puts sustainability at the heart of what we do.

We’re proud to serve North, Northwest, and East London, offering free collection and delivery so caring for your clothes is easy and eco-conscious.

Care for your clothes – and the planet.

Book your collection today or visit us in-store.

Sustainability in Every Stitch IMAGE Dry Cleaners uses eco-friendly PERC recycling, biodegradable packaging, and 100% renewable energy to care for your garments responsibly.